Monday, April 20, 2009

Google Analytics--Part 1: Getting Started

Now that I have been on Etsy for over a year with a good amount of success, I'd like to get more information about my web traffic and where it is coming from. One day I noticed something new in Etsy--the "Web Analytics" link in the left-hand menu of the "Your Etsy" screen. Etsy has made it very easy to set up analytics for your shop. Getting started it easy!

1. Go to Google Analyics and register for an account. (It's FREE!)
2. Follow the instructions on the site to add a website profile for your Etsy shop's URL.
3. You will be given a snippet of code when setting up the website profile. Copy and paste the small section of code reading "UA-#######-#". Each profile produces a unique set of code, so if you set up profiles for more than one shop URL, be sure copy the new UA#"
4. Go back to your Etsy shop--click on the link "Web Analytics" in your Etsy.
5. Paste the UA# from Google Analytics into the blank field.
6. You're done! Your first report should be available on Google Analytics within 24 hours!

I'll be posting more about my experiences with Google Analytics as I start using it and gain a better understanding of the available data and anyalitical tools :)

3 comments:

KnockKnocking said...

Great post, GA is so helpful!

niftyknits said...

thanks for this - I'd set it up wrong! explains why it wasn't working...

Samantha said...

I have found GA to be very useful. It's nice of you to explain it to people who might not know much about it yet. :)